Iowa Hawkeyes Leather Jacket

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Alexandra Mondalek examines how Brandon Blackwood has found continued success for Business of Fashion, writing, “After the brand’s ‘End Systemic Racism’ tote bags propelled the brand toward virality in the wake of the worldwide protests that followed George Floyd’s murder, marketing moments like [buzzy, sometimes controversial] billboards have helped keep Blackwood in the zeitgeist and avoid being a one-hit wonder.” Blackwood tells Mondalek of the strategy. Iowa Hawkeyes Leather Jacket. We’re a little bit more authentic in our positioning and how we market and how we sell things

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