Awareness is defined as understanding that such a thing as breast cancer exists, and thus finding it early means you won’t die. We have achieved the first part of that sentence in the USA. In the 1970s, when awareness started, breast cancer was not discussed and was considered something secret. We needed awareness. Since then, however, breasts are not shameful to discuss and everybody, from 4 year old t-ball players to 80 year old retirees knows that breast cancer exists and understand the idea that catching it early is the best thing to do. In high poverty areas to wealthy areas, the first thing people think when a breast lump appears is cancer. I worked in elementary schools, where kids wore pink bracelets and collected money for cancer, and these kids didn’t think twice about saying they were supporting breast cancer. Awareness has been achieved.