It is important for the same reason that Lung Cancer awareness, AIDS awareness or Diabetes awareness is important. Or any of a hundred other diseases or conditions. Without awareness, we cannot know what to look for as signs of the malady. Without awareness, it is hard to understand the struggles that patients might be going through. Without awareness, it is difficult to drum up support for research. And that last part is crucial. More funds are generated for research through “awareness” campaigns for major diseases, and that funding is critical to the advancement of science.